"Allergy Moms" at the center of a food revolution?

As I've gotten older, I've started paying attention to the quirks of marketing. Ha! No more subtle subliminal selling of my soul to big ______________ (fill in the blank with:   pharma, food, agriculture...), right?

In midst of my ten minutes of half-hearted browsing before purging my "Family Fun" into the recycle bin of broken Pinterest Mommy dreams, it was the series of ads that literally leaped off of the page and into my consciousness. Are these ads suggesting that allergy moms are at the center of a food revolution?

Not so fast... the articles are great, but what do the ads say?